Pauses, bid cuts, and anything above 30% ACOS still come to you. Manage standing rules anytime in History.
All caught up. Resolved changes are in History.
Nothing matches this filter.
Every applied change is versioned. This is your audit log — restore anything, anytime.
Conditional approvals you're tracking before committing — the old version is saved. Keep or revert when the window closes, or let it auto-keep if it hits target.
Day 3 of the window · trending down ✓ · auto-keeps if ACOS holds ≤ baseline at Jun 28, otherwise alerts you (and lands in the monthly report).
Established rules you want the agent to follow all the time. You can edit or remove as situations change.
The live context you have given your assistant. Brief your assistant to add or remove.
The proof half of trust: changes are watched, and the wins are measured.
You approved a budget raise ($180 → $230) on Jun 12. ACOS then climbed 28% → 44% for two days, past your guardrail — so Pat rolled it back to $180 by itself on Jun 14. Nothing required from you; this is just the heads-up (and it's logged in History).
Because you enabled auto-apply for low-risk budget increases, these went live since Saturday — recap, not a prompt:
The Dog treats bid cut, two weeks on — what a tracked change (Approve & track) grows into once its window closes. The artifact you walk back to the client with.
Sales held at ~$4,900 while spend dropped $1,330. Sequential (week-over-week), not a controlled split — framed as a measured change.
On-demand, read-only. Skim a category, get a take. A finding can become a drafted action in your queue.
Premium ($25–40) is the biggest tier at 44% of revenue, and challengers like Grazly & ICON hit $150K+/mo on under 500 reviews. But the sharper edge is dog/pet jerky: those PPC bids run 2–3× higher (less ad competition) and you already own pet brand equity, FBA logistics, and an overlapping customer base. A dog beef-jerky SKU is an adjacent launch, not a category pivot.
| Brand / product | Claims / positioning | Price | Unit size & packs | Reviews |
|---|---|---|---|---|
| Jack Link's | Original, mass-market, high-protein | $24.86 | 9 oz bag · multipacks | 299,002 |
| Chomps | Grass-fed, no sugar, Whole30 | $26.52 | 1.15 oz sticks · 12–24 pk | 19,696 |
| Slim Jim | Classic, value, mass-market | $11.96 | 0.97 oz sticks · 26–46 pk | 56,580 |
| Country Archer | Grass-fed, premium | $32.11 | 2.5 oz bag · multipack | 8,288 |
| Grazly | Grass-fed, natural, clean label | $39.99 | 2 oz bags · 6 pk | 494 |
| ICON | Premium protein, athlete-focused | $59.99 | variety pack | 480 |
| SOLELY | Fruit jerky — unique format | $19.02 | 1.4 oz · 12 pk | 1,544 |
| tizon | Hispanic-inspired, premium | $25.99 | 3 oz · 3 pk | 233 |
| Lorissa's Kitchen | Clean ingredients, female-targeted | $20.70 | 2.25 oz · 8 pk | 248 |
| Old Trapper | Old-fashioned, value | $14.47 | 10 oz bag | 7,329 |
Green rows = $100K+/mo on under 2,000 reviews. Read-only — Pat changes nothing here until you draft an action and approve it. (Packs/unit-size column is illustrative.)
Account-wide controls — the rails the agent runs inside.
Always-on background safety nets. Find the tasks created by propose in queue in the queue.
Import a Helium 10 / Jungle Scout export to enrich scans & proposals. We filter it before the agent uses it (the exact handling we'll settle with Thales).
Same alert, two channels — which would you actually act on?
This period's ad scan found 6 actions across your campaigns — 2 urgent pauses, 1 bid cut, 3 low-risk wins. Each one is reversible in one tap.
Ask: “If I texted you ‘6 changes pending,’ where would you want that — here, or a dashboard you'd open?”
Tell me about promos, delays, or stockouts so I don't flag them.
Set an expiry and I'll auto-forget.
No notes yet. Tell me what's going on.